Washtenaw Bicycling and Walking Coalition Rebrand


The Washtenaw Bicycling and Walking Coalition is an organization working with advocacy, education, and policy to improve conditions and safety for bicycling and walking in Washtenaw County. Their visual identity needed to communicate to their multiple audiences, from lawmakers to community members.


At the center of this organization is a passion for bicycling and an emphasis on the importance of having a safe city for non-motor transportation. I wanted the brand to inspire others to join the bicycling community, while providing the organization with an identity that is appropriate when working with policy. 

View the full branding guidelines here

See my process here

Logo Development

Inspiration and Early Iterations

Final Logo Realization

Color and Typography
Brand Application

© 2018 Sara Ciaramella

Sara Ciaramella