This project focuses on both the development of a visual identity and packaging design. GeoDeck is a brand of playing cards aiming to give a new look to a traditional game. The brand uses the geometric typeface Futura to match the shapes used to create the four suits in the deck. The four symbols then create the pattern that appears on the back of the card and the box itself. The bright colors and new design brighten the experience of playing cards without challenging readability or functionality.