Flipboard Visual Redesign
KPCB Fellows - Design Challenge
Redesign a feature of a KPCB company’s product.
I chose to redesign Flipboard for a few reasons. First, I use their product regularly and am interested in the translation of a tradition print media to a digital experience. Second, I think there are a few small changes that could improve the experience of their product.
To preface my process, I would like to say that I relied on my personal experience with the app to inform the improvements I was making, and not real user data. I'm using my experience to propose a solution that improves the visual interest, clarity of information, and desire to use the product.
I started by comparing experiences on web and on mobile. I found that the app did a better job of utilizing photography and visual elements to draw my attention to articles. I didn't have the same experience on the web.
I decided to focus on the website for this redesign and identified key areas to focus on.