Flipboard Visual Redesign

KPCB Fellows - Design Challenge

The Challenge

Redesign a feature of a KPCB company’s product.

Identifying Problems

I chose to redesign Flipboard for a few reasons. First, I use their product regularly and am interested in the translation of a tradition print media to a digital experience. Second, I think there are a few small changes that could improve the experience of their product.

To preface my process, I would like to say that I relied on my personal experience with the app to inform the improvements I was making, and not real user data. I'm using my experience to propose a solution that improves the visual interest, clarity of information, and desire to use the product. 

I started by comparing experiences on web and on mobile. I found that the app did a better job of utilizing photography and visual elements to draw my attention to articles. I didn't have the same experience on the web. 

I decided to focus on the website for this redesign and identified key areas to focus on. 

Current Website and Areas of Interest
My Solution for the Homepage
Explanation of Visual Elements
Feature Focus: The Daily Edition
Explanation of Visual Elements
Thank You

© 2018 Sara Ciaramella

Sara Ciaramella