By Lassen Branding
By Lassen is a Danish furniture company inspired by the designs of the late Mogens and Flemming Lassen, two brothers and architects. By Lassen needed a modern visual identity that showed their clean, minimalist furniture while accounting for their strong appreciation for their heritage. I was inspired to use a square as a repeating theme from one of their most famous pieces, the Kubis Candleholder.
The visual identity consists of logo development, color and type selection, and application of the brand to business cards, their storefront, and event poster. I also redesigned their mobile app to fit the new brand.